Strategy content Honda app

Strategy content for My Honda App, that allows users to interact with their cars via their smartphones.

Services

Monthly calendar
English
Content strategy

Year

2019

Emotion, knowledge and utility behind the strategy.

A BIT OF CONTEXT: At Dentsu, I moved to the strategy team to work with the new app that Honda wanted to launch for their users.

They wanted all the strategy content for the app and monthly calendars with all the content created.

Navigating the landscape of content creation and strategic planning for the Honda app was a journey of innovation and meticulous planning. With a clear vision of enhancing user engagement and experience, I embarked on a journey that involved in-depth research, creativity, and a deep understanding of the target audience. Collaborating closely with the development team, I delved into the app’s functionalities, dissecting its features to craft content that seamlessly integrated with its interface.

From crafting succinct and compelling app descriptions that highlighted its benefits to users, to developing in-app tutorials and user guides that facilitated smooth navigation, every aspect of the content was designed to enhance user satisfaction. The creation of captivating visuals, including icons and graphics, played a pivotal role in conveying the app’s value proposition at a glance. Furthermore, the strategy involved tailoring the tone and style of the content to resonate with the cultural nuances and preferences of the intended audience, ensuring a personalized and relatable experience.

The result

Through this collaborative and iterative process, the Honda app evolved into more than just a digital tool—it became a holistic experience. The fusion of strategic planning and creative content creation seamlessly aligned with the app’s functionalities, catering to user needs while fostering a lasting connection between the brand and its audience.

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